Meeting new people is often uncomfortable because of the uncertainty of the personalities involved. This uncertainty decreases as you begin to learn little things about each other.
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The cards in the decks provide questions that can spark a conversation. There is never a guarantee that once you learn more about someone, you will want to be more than acquaintances. However, it all starts with a conversation.
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Sometimes, that conversation can be difficult to start. So, with each person having a deck, the same deck, they can pull a card and ask a question with little to no awkwardness, because it's not you asking the question, it’s the card.
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The thought process is to use the cards to learn more about someone and determine if you want to pursue a more meaningful relationship. What a more meaningful relationship means will be different based on the people involved. It can mean becoming best friends, forming a more personal relationship, or being what all involved define it to be.